Friday, September 28, 2012

Oppa Gangnam Style by Psy

"Gangnam Style" is a year 2012 K-Pop Single by a Korean musician, PSY.It has been highly praised for its humorous, catchy rhythm, and PSY's unusual dance moves in the music video and live performances. The song was released on July 15, 2012, when it debuted at number one on the Gaon Chart. The music video has been viewed over 287 million times on YouTube as of September 26, 2012, making it the site's most watched K-pop video in history.

It has been shared on the Internet by numerous celebrities including T-Pain, Katy Perry, Britney Spears, and Tom Cruise, covered by others such as Nelly Furtado and Maroon 5, and has also been featured in international media outlets such as The Wall Street Journal, the Financial Times, and CNN International.

By early September, "Gangnam Style" flash mobs started to appear in various cities of the world, rumored to start from the momentum gathered by Daniel Kandi playing it at his August Korean gigs, and "Gangnam Style" has become the source of parodies and reaction videos by The Oregon Duck, midshipmen from the United States Naval Academy, and the North Korean government. Psy has brought the "Gangnam Style" dance to various locations including The Today Show, Saturday Night Live, Dodger Stadium, The Ellen DeGeneres Show, and Samsung commercials.

The song has topped the iTunes Charts in 31 countries, including the United States, United Kingdom, Australia, and Canada. On September 17, "Gangnam Style" was nominated for Best Video at the upcoming 2012 MTV Europe Music Awards to be held in Frankfurt, Germany. On September 20, 2012, "Gangnam Style" was recognized by Guinness World Records as the "Most 'Liked' Video in YouTube History".

"Gangnam Style" is a Korean neologism that refers to a lifestyle associated with the Gangnam district of Seoul, where people are trendy, hip and exude a certain supposed "class". "Oppa Gangnam Style" has been translated as "Big brother is Gangnam style", with Psy referring to himself; "oppa" is a Korean expression used by females to refer to an older male friend or older brother.

The music was composed by Psy and Yoo Gun-hyung, who is a well-known producer in South Korea and also collaborated with Psy in the past. Yoo also arranged the song, while Psy was responsible for the lyrics. In K-pop, it is unusual for an artist to write his own music and choreograph his own video as Psy does.

Although K-pop has been massively popular throughout Asia over the past decade, it is still fairly uncommon for K-pop songs to be featured in Western broadcasting networks and newspapers. However, "Gangnam Style" has managed to catch the attention of media outlets around the world including Thomson Reuters, The New York Times, The Bergen County Record, the Los Angeles Times, The Huffington Post, The Herald Sun, The Atlantic, the CBC, The Vancouver Observer, The Wall Street Journal, ABC News, USA Today, Bloomberg, ESPN, Le Point, Libération Le Nouvel Observateur, BBC, VH1, and the Financial Times.

Maura Judkis of The Washington Post wrote, "'Gangnam Style' has made an extraordinarily stupid-looking dance move suddenly cool". The German weekly news magazine Der Spiegel similarly attributed the growing popularity of "Gangnam Style" to its daring dance moves. Mesfin Fekadu of the Associated Press wrote that PSY is "currently having a pop culture moment." PSY's dance moves are "somewhat bizarre" but the music video is full of "colorful, lively outfits." He also remarked that Psy "is excited his colorful style is being celebrated in the United States, and around the world."

Matt Miller, a host from the business and financial news broadcaster Bloomberg Television, played "Gangnam Style" during his show, because "it's just a super hot video that has gone astronomically viral." He also said that PSY did say on CNN that he wants to make people laugh even in the midst of all these global economic slowdowns, "so that's the Wall Street tie-in" he needed.

The video was uploaded on July 15, 2012. It overtook Carly Rae Jepsen's "Call Me Maybe" to reach the number one position on the YouTube Top 100 Music Videos during the week of August 28, 2012. On September 1, it overtook Girls' Generation's "Gee" to become the most viewed K-pop video on YouTube. Although "Call Me Maybe" has had unusually strong staying power, averaging over 1.5 million views each day, "Gangnam Style" increased to an average of over 9 million views per day within just 2 months. This is mainly because "Call Me Maybe" remained largely a North American trend, whereas "Gangnam Style"'s popularity is not confined to the United States. On September 13, 2012, Gangnam Style became the most liked video on YouTube with over 1.6 million likes, beating LMFAO's "Party Rock Anthem" for the number one spot. On September 20, 2012, "Gangnam Style", with 2,141,758 likes, was officially recognized by the Guinness World Records as the most "liked" video in YouTube history.

Source: Wikipedia


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